We’re so glad you’re here to learn a little more about us. While we take our work seriously, we believe that building a professional relationship should also be an enjoyable journey. Consider this your friendly invitation to pull back the curtain and meet the passionate individuals that make energy independence possible.
At SOCO Solar & Power, we are driven by a singular mission: to make clean, affordable solar energy accessible to families and businesses. We believe in empowering our community to embrace the benefits of renewable energy, not just for today, but for a sustainable future.
Our journey is led by a dedicated team with a wealth of experience. Will Nowell, our CEO and CFO, brings over 35 years of public service expertise, while Eric Trott, our COO, contributes more than eight years of specialized knowledge in the solar industry. We are also proud to be a family affair, with Will’s son, Taylor Nowell, overseeing operations at our Western Slope office, ensuring a personal touch in everything we do.
What truly sets SOCO Solar & Power apart is our unwavering commitment to our customers. We are passionate about building lasting relationships and providing expert guidance throughout your entire solar journey. With a large team of dedicated professionals and a commitment to excellence, we strive to deliver outstanding service and make a positive impact on lives through the power of the sun.
SoCo Solar was born from a simple idea: Coloradans deserve energy solutions as strong and dependable as the communities they live in. Founded right here, we saw firsthand how unpredictable weather, rising utility costs, and power outages were affecting families and small businesses. What started as a local effort to bring solar to our neighbors has grown into a trusted resource for energy independence across the state.
From snow-packed rooftops to high-desert heat, we’ve installed systems in every corner of Colorado—and we’ve built our reputation on honesty, craftsmanship, and a deep respect for the place we call home.
To empower Colorado homes and businesses with reliable, sustainable energy solutions—delivered with integrity, craftsmanship, and a commitment to our local communities.
At SoCo Solar, we’re more than energy experts—we’re your neighbors. Our team is made up of dedicated professionals who care deeply about doing the job right and helping Colorado families build a more reliable, sustainable future.
CEO & CFO
CRO & President
COO
Take the guesswork out of going solar—our simple three-step process makes it easy to power your home with confidence.
We start by listening. During your free consultation, our team learns about your goals, home, and energy usage. Then, we design a custom solar, generator, or battery solution that fits your needs and budget—no pressure, no fluff.
Once you give us the green light, we take care of the paperwork—permits, utility coordination, and everything in between. Our certified installers show up on time, treat your home with respect, and handle the job with precision and care.
When everything’s ready, we power it up and walk you through how it all works. You’ll know exactly what to expect and who to call if you need anything. With SoCo, you’re not just getting a system—you’re gaining a long-term energy partner.
Already gone solar with us?
Don’t forget our 3,2,1 Referral Program.
