Grand Junction & Durango

Our Owners

Will Nowell
As CEO and CFO, drawing upon more than 35 years of dedicated public service experience, Will Nowell brings a wealth of expertise to his current role of assisting customers within the solar industry. His extensive background includes providing invaluable support to seniors, their families, and senior living providers, guiding them towards optimal living solutions with compassion and skill. Now, rooted in Bayfield, Colorado, alongside his beloved wife Kathy, Will is passionately committed to empowering local families and businesses to harness the myriad incentives and benefits offered by solar power.

Furthermore, his unwavering dedication extends to safeguarding the environment for future generations, a cause he holds dear. Will derives immense fulfillment from forging enduring relationships and guiding individuals along their unique solar journey, ensuring they navigate with confidence and success. If incorporating solar energy into your future plans resonates with you, we warmly invite you to grant us the opportunity to share our expertise and support. Additionally, it's noteworthy that Taylor, his son, oversees operations at the Western Slope office, making it a true family affair, dedicated to serving your needs with care and professionalism.
CRO & President
Taylor Nowell
Meet Taylor Nowell, a loving and dedicated individual who has found his home in the picturesque community of Loma, Colorado, alongside his cherished family. Over the past 12 years, Taylor has actively engaged with the community, tirelessly knocking on doors to build meaningful connections.

Taylor's hard work and unwavering commitment have not gone unnoticed. He has achieved an exceptional feat, receiving four Golden Door Awards—an esteemed accolade that places him in the top 0.0001 percent of achievers. Remarkably, he has achieved this feat for four consecutive years.

Beyond his impressive professional accomplishments, Taylor finds his greatest joy in his family. He takes immense pride in his two beautiful children, Dallas, who is 21 months old, and his daughter Georgia, who is 5 months old. Additionally, he treasures the love and support of his amazing wife, Emily, with whom he has been happily married for seven years.

A true people person at heart, Taylor's passion lies in fostering relationships and connecting with others. He is deeply committed to his mission of providing affordable and accessible solar power solutions to anyone in need, always striving for excellence in everything he does.

In every aspect of his life, Taylor Nowell truly embodies the spirit of community, family, and the unwavering pursuit of making a positive impact on people's lives through renewable energy.
Eric Trott
Eric Trott, the COO and owning partner at SOCO Solar & Power, boasts over 8 years of experience in the industry. A graduate of Utah Valley University, Eric holds a double major in Business Management and Philosophy, reflecting his well-rounded approach to leadership and innovation.

Passionate about solar projects and dedicated to helping clients save money, Eric's commitment extends beyond the professional realm. As an outdoor enthusiast, he finds joy in engaging in various sports and endurance races, as well as perfecting his golf swing. Eric's personal mantra revolves around creating a fulfilling life for his cherished family, comprising his supportive wife, Madi, and their two adorable children. This ethos of personal fulfillment extends to his professional aspirations, where he aims to empower others to achieve similar levels of success and contentment.

With his extensive industry experience, academic background, and unwavering commitment to excellence, Eric Trott plays an instrumental role in driving forward SOCO Solar & Power's mission to revolutionize solar energy solutions and enhance lives.


Project Manager
Lexi Sanders
Project Manager
Hayley Lewis
Customer Care, Office Management, HR, & Marketing Specialist
Joshua Scott Smith
Lead Electrician 
Zac Carter
Sales Operations Manager
Braxton Loewen
Warehouse Manager
Bailey Pesso




Tony's Certifications

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