Grand Junction & Durango

Our Owners

Wil Nowell
Will Nowell brings over 35 years of public service experience to his role of helping customers in the solar industry. Previously, he assisted seniors, their families, and senior living providers in finding optimal living solutions. Now based in Bayfield, Colorado, Will is dedicated to helping local families and businesses capitalize on the abundant incentives and benefits of solar power while safeguarding our planet for future generations. He finds great fulfillment in building lasting relationships and assisting individuals along their solar journey. If solar energy is in your future plans, we invite you to grant us the opportunity to lend our expertise.
CRO & President
Taylor Nowell
Meet Taylor Nowell, a loving and dedicated individual who has found his home in the picturesque community of Loma, Colorado, alongside his cherished family. Over the past 12 years, Taylor has actively engaged with the community, tirelessly knocking on doors to build meaningful connections.

Taylor's hard work and unwavering commitment have not gone unnoticed. He has achieved an exceptional feat, receiving four Golden Door Awards—an esteemed accolade that places him in the top 0.0001 percent of achievers. Remarkably, he has achieved this feat for four consecutive years.

Beyond his impressive professional accomplishments, Taylor finds his greatest joy in his family. He takes immense pride in his two beautiful children, Dallas, who is 21 months old, and his daughter Georgia, who is 5 months old. Additionally, he treasures the love and support of his amazing wife, Emily, with whom he has been happily married for seven years.

A true people person at heart, Taylor's passion lies in fostering relationships and connecting with others. He is deeply committed to his mission of providing affordable and accessible solar power solutions to anyone in need, always striving for excellence in everything he does.

In every aspect of his life, Taylor Nowell truly embodies the spirit of community, family, and the unwavering pursuit of making a positive impact on people's lives through renewable energy.
Eric Trott
Eric Trott, the COO and owning partner at SOCO Solar & Power, boasts over 8 years of experience in the industry. A graduate of Utah Valley University, Eric holds a double major in Business Management and Philosophy, reflecting his well-rounded approach to leadership and innovation.

Passionate about solar projects and dedicated to helping clients save money, Eric's commitment extends beyond the professional realm. As an outdoor enthusiast, he finds joy in engaging in various sports and endurance races, as well as perfecting his golf swing. Eric's personal mantra revolves around creating a fulfilling life for his cherished family, comprising his supportive wife, Madi, and their two adorable children. This ethos of personal fulfillment extends to his professional aspirations, where he aims to empower others to achieve similar levels of success and contentment.

With his extensive industry experience, academic background, and unwavering commitment to excellence, Eric Trott plays an instrumental role in driving forward SOCO Solar & Power's mission to revolutionize solar energy solutions and enhance lives.


Project Manager
Lexi Sanders
Project Manager
Lexi Sanders
Customer Care Manager / Marketing & Events
Joshua Scott Smith
Sales Operations Manager
Braxton Loewen